WELCOME TO ENTREPRENEURSHIP!!!!
Students in this course will gain practical knowledge about starting and managing a small business. This course reviews and applies entrepreneurial marketing approaches used by successful entrepreneurs. These include utilizing industry sector trends, identifying emerging customer niches, developing new products/services, using guerilla marketing strategies, and Internet and social marketing strategies. Students will explore the relationship between a well-developed marketing plan and successfully raising start-up capital as they develop a business plan.
SUGGESTED RESOURCES: 1” Binder with 4 dividers, calculator, and login to the class’ D2L page.
Information Management (Marketing Research)
(Start Business Plan during 1st week)
2nd Nine Weeks (9 Weeks Project is Business Plan (20%))
Business Plan (wrap-up)
(Finish Business Plan by Christmas Break)
3rd Nine Weeks (9 Weeks Project is Store Operations Project/Case Studies (20%))
Laws Protecting Employers and Employees
4th Nine Weeks (9 Weeks Project is Store Operations Project/Case Studies (20%))
Total Quality Management (TQM)